72photos offers a new and intuitive, web 2.0 way to host and manage your images online. Heavy use of Ajax and web 2.0 technologies are a significant part of the design which create exceptional usability and a user-friendly experience absent in other photo hosting services.

The 72photos logo is both self explanatory and memorable. A straightforward web 2.0 style was adopted including a subtle gradient and text reflection. Appealing to the masses and appropriate for the medium of web, 72photos maintains distinction among a plethora of other image hosting brands.

This design was inspired by the nightlife vibe. An electric neon color scheme and custom created images reflect the atmosphere of the event and the establishment.